Our Approach to Residential Sales
Valuation and market appraisal
We understand that every home is unique and when you choose us to carry out a market appraisal we will visit your property in order to see where it fits in the current property market. This is where we can discuss in detail with you any improvements and changes you may have made, as well as offer expert market insights.
We'll suggest any recommendations that will help with marketing and viewings. We can then agree the right marketing and pricing strategy for your property. Our primary objective in selling your home is to get the right buyers through your door; great quality offers; and ultimately the best possible sale price. We are here to help you get the sale you want.
This initial valuation and market appraisal stage is completely free of charge without obligation. Please get in touch today on 01223 855890 to arrange yours.
Did you know?
Buyers are most likely to pay the best price within the first 40 days of a property being on the market. The longer it stays listed, the more buyers will expect to negotiate down. A combination of strong interest, emotional appeal, competition, and skilled negotiation is key to securing a premium price.
The marketing stage
Once you are ready to sell your home, we can begin the marketing process. Here we will create an engaging, high quality, listing with professional photos, video footage, as well as a detailed floor plan.
Additionally we create ongoing targeted campaigns across social media platforms. We will then prepare a professional sales brochure ready for the open day, or viewing slots, which will always be at a time convenient to you and is strictly by appointment only.
What happens at an open house?
An open house is a fantastic way to showcase your home. They generate interest and excitement between buyers, whilst also minimising the time you need to spend staging and preparing your home for viewings. Each open day we allocate viewing slots to prospective buyers who will be given a detailed tour of your home. We always recommend that you are absent from the property during this marketing stage, as having the owner there can make buyers less likely to explore or be as honest as they may usually be.
Offer stage
Once viewings have completed and we receive your first offer, we will put this forward to you, qualify their funding, and discuss how you would like to respond. If you receive more than one offer, then at this point we can discuss whether you would prefer to go to ‘best and final offers’ or an open 'auction style bidding system’.
'Best and final offers'
Best and final offers are whereby two or more prospective buyers have placed their initial offers but we then ask them for their best and final offer by an agreed date and time.
‘Auction style bidding system’
An auction style bidding system is whereby two or more prospective buyers bid against each other knowing the other’s highest and latest bid, continuing until they no longer wish to increase offers.
Once an offer is agreed, we then move on to the conveyancing whereby you and your buyer will instruct a solicitor to carry out the legal side of selling your home and here we will work closely with your's and your buyer’s solicitors to ensure the sale moves forward accordingly.
Sales support
We will be with you every step of the way until you hand over the keys on completion day.
